The Power of Blog Writing as a Life Insurance Agent

April 13, 2023

We get it, you read these blogs and can’t help but think, I want to write this kind of content with the same captivating energy! Well, it makes sense, blog writing is a great way to spread brand awareness, rank higher on Google searches, and inform prospective clients and recruits alike.

Starting your own blog can feel daunting, and the looming white screen of your unwritten work is tempting to abandon at times. That’s why we’re dedicating this blog to the art of blog writing and how it can help inform your readers while growing your digital footprint.

Whether you want to start a blog about your business, your clients or maybe your 9-year-old basset hound, we have some tips and tricks for getting your best content in front of your audience. With the right tools, blog writing can be a valuable tool at your disposal.

Share your expertise (use your voice)

The most important goal you should have when starting a blog is to share your expertise. Your content should stand as a platform for your voice, your story and your experience. To that end, try and avoid any well-worn subjects that have been covered to death already. Instead, decide how your writing can break through the noise and speak to your intended audience.

Examples of that might look like sharing anecdotal support for a point you’re trying to make or a case study that underpins a sales method you’re introducing in the blog. What’s important is that you’re lending the content your unique perspective and avoiding any generic blog writing.

To that point, working on the tone and voice of your blog is just as important as the content you’re writing. Be sure to write with a voice that’s unique to your own and create content that is consistent with the voice you decide to share. Make sure your personality shines through your writing, so your readers are more engaged with what you have to say.

Remember, your audience is coming to you for a particular reason. Even if that reason is by chance, be sure to leave them hooked with your voice, experience and story. Give them a reason to choose your content over a sea of other voices.

Weigh in on industry practices

As a life insurance agent, you’re in a unique position to share your industry knowledge with your audience. Whether you want to comment on new updates to licensing or discuss how a ground-breaking product can help your clients, use your content to say something about the shifting landscape in the industry.

Your readers will look to you for opinions on new processes, technology and recruiting practices. Be sure to give them a fair and honest review that keeps them coming back for future pieces of content. By sharing your perspective, you can make your blog writing a staple for your audience and build your readership.

Speak to clients

Your blog can be a great resource for potential and reoccurring clients. You don’t always have the time during appointments to get into the nuances of how a product works or which milestone it aligns with. By building a library of blogs, you can point your clients to your site where they can find more information at their own pace.

If your clients become regular readers, you can be sure they’ll be more likely to trust your expertise on future financial purchases.

Speak to recruits

More than clients, your blogs can be a source of knowledge for your recruits as well. Be sure to cover content in your blogs like company culture, work benefits and any volunteering your agency takes part in.

These can become resources you provide potential recruits to help them decide if working with your agency is the right fit. Giving recruits a reading list of blogs put out by your agency is a great addition to an onboarding process you already have in place. It can help address any immediate questions they have surrounding compensation, support and events.

Widen your social media presence

Having a presence on social media is a highly effective tool for client and recruit acquisition that many life insurance agents are taking notice of. Whether you’re using Instagram, Facebook or LinkedIn, having a piece of content that you can link to is a great way to build out more posts and increase your following.

There are also platforms like Medium that are designed to upload and share blogs. You can help establish yourself as an authority in the industry by sharing more blogs and connecting with like-minded content creators on these sites. To that end, sharing your content on social media is also a great way to network with other experts in the industry.

Using social media can also be a great way to find more trending topics and see what readers are most interested in and which content creators are attracting the most readers.

Start writing with Symmetry

Blog writing is a useful tool for life insurance agents. It’s a great way to share your expertise and broaden your brand while speaking to clients and recruits alike. Be sure you aren’t losing out on a great resource for sharing your unique perspective and putting a spotlight on your business.

If you’re still working on what you want your voice and writing to sound like, we have you covered in the meantime. The blog section of our website is home to a long list of pieces you can share with recruits and clients or read through yourself for some inspiration.

As a Symmetry agent, you will have access to high-quality life insurance, disability income insurance, critical illness insurance, and annuity products from more than 30 well-known insurance companies. This gives you the flexibility and reach you need to tailor plans to meet clients' individual coverage needs.

To learn more about how to begin a fulfilling career as a life insurance agent, contact us today .


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